Melbourne Queer Film Festival 2024

Solution

For the 34th Melbourne Queer Film Festival, we developed a richly layered campaign identity that celebrates the theme of “Formative Sound and Vision” through a sensory visual language. Anchored by the disco ball—an enduring symbol of queer nightlife, glamour, and musical euphoria—the design channels shimmering reflections, vibrant energy, and rhythmic movement. The disco ball’s prism-like quality inspired a refractive, layered image treatment that conveys depth and diversity, functioning both stylistically and narratively to mirror the multiplicity of queer stories and voices that define the festival’s cinematic offering. A glowing gradient animates the typography, bringing pulsing energy to logos and headlines, while a soft, glamorous glow evokes nostalgia and visual splendour. From the cinematic trailer and digital animations to posters, merch, programs, and environmental graphics, every touchpoint was crafted to deliver a cohesive, immersive identity—one that vibrates with pride, celebration, and the evolving spirit of the queer community.